We are looking for a creative, data-driven, and relationship-focused Influencer Marketing Manager to lead our influencer strategy across social media platforms. The ideal candidate will manage end-to-end influencer campaigns — from scouting and negotiations to execution, reporting, and long-term relationship building.
You will collaborate with creators, agencies, and internal teams to drive brand visibility, engagement, and user acquisition.
Influencer Outreach and YouTube Growth Lead,
Role
• Identify YouTube creators who align with casino gaming, wellness, and lifestyle segments.
• Reach out with offer packages, partnership ideas and clear deliverables.
• Negotiate pricing, posting schedule, integration length and product positioning.
• Manage talking points for compliance, product education and safe claims.
• Track outreach volume, response rate, deals closed and videos delivered.
• Review every creator video for title, description, tags and call to action optimization.
• Monitor view count, retention, traffic to store pages and sales lift.
• Coordinate thumbnails, timestamps, pinned comments and tracking links.
• Build long term relationships with high performing creators.
• Report weekly results with clear steps to scale.
Requirements
• Past work with restricted , Casino or similar restricted niches.
• Strong understanding of YouTube creator dynamics.
• Strong writing skills for short outreach messages.
• Ability to negotiate fast without breaking compliance rules.
• Skill with sheets, tracking links and CRM tools.
• Clear judgement on creator quality and audience trust.
🔍 Influencer Sourcing & Collaboration
Identify and onboard relevant influencers across Instagram, YouTube, X (Twitter), LinkedIn, TikTok, and regional platforms.
Evaluate influencers based on audience analytics, content quality, engagement rate, and brand fit.
Build long-term partnerships with macro, micro, and nano influencers.
🤝 Campaign Strategy & Execution
Plan and execute influencer marketing strategies aligned with brand goals.
Negotiate deliverables, pricing, timelines, and contracts.
Create detailed campaign briefs with key messaging and content guidelines.
Coordinate approvals, content calendars, and brand integration.
📊 Performance Tracking
Track KPIs (reach, engagement, conversions, sentiment).
Analyze campaign performance and prepare structured reports.
Optimize future campaigns based on data insights.
🎬 Content & Creative Alignment
Work closely with design, content, and product teams to ensure messaging consistency.
Ideate creative campaign concepts, trends, and influencer-driven formats (Reels, Shorts, livestreams, giveaways).
🌐 Relationship Management
Maintain influencer CRM database and communication logs.
Build strong relationships with agencies, creators, and talent managers.
Stay updated with trends, algorithm changes, and competitive activity.
